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Website Roadmap: A Family Photographer's Guide to Earning Trust and Securing Bookings
Introduction
Welcome to the Website Roadmap! (0:47)
Your Website IS your BFF
This is Not About Logos + Fonts...Here's Why
Instead of a Fancy Logo, You Need This...
The Three Types of Clients Who Will Buy From You
First, Decide Where the Hell you are Going Creatively...
Defining Who You Are + Who You Are Not
Creating a Bookable Website Foundation
Choosing the Right Platform
A Trust-building Homepage
Session Type Page
About Me Page
Pricing Page
Optimizing for Mobile Users
Finding Your Written Voice
Focus on Headlines + Headers
Robot Assistance
Finish by Finding Yourself
Making Booking Easy
Integrating Booking Calendar
Helping Potential Clients Find You
Search Engine Optimization (SEO)
A Marketing Boost to Get You Started
All About That Data, Baby
Tracking Website Performance Metrics
Conclusion
Your Brain WILL Get in the Way...
Resources for Continued Success (0:35)
Your Brain WILL Get in the Way...
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